The national TV crime show America's Most Wanted (AMW) is set to air its latest coverage of missing Morgan Hill teen Sierra LaMar today.
The popular Lifetime show aired a smaller segment on the LaMar case earlier in the investigation, but returned for additional interviews and follow-up footage that AMW crews obtained after attending a search for Sierra in late April.
Supporters of the missing teen hope the show’s involvement will better their chances of seeing Sierra return home safely.
“We are hopeful that AMW will re-generate interest in Sierra’s case and prompt the tip that will finally solve her disappearance,” KlaasKids Founder Marc Klaas said.
Sierra’s cousin, Keith LaMar, believes the show’s reach will help Sierra’s face remain in the public’s eye.
“America’s Most Wanted is a nationally-televised show, so the audience it has the potential to reach is pretty grate,” LaMar said. “It continues to get Sierra’s name and face out there to let people know this is still a pending matter and still unresolved.”
The Sobrato High cheerleader disappeared almost two months ago on March 16.
The LaMar case, plagued by little leads and evidence, hasn’t been an easy one to crack, but a recent break has given the public confidence that Sierra may be found sooner than later. Authorities annouced Monday that a .
“I feel like were getting closer, it feels like we’re getting closer to her—especially with the fact that they got the vehicle,” KlassKids volunteer Davina Joy said. “[But] it’s almost bitter sweet, in my opinion, since we don’t know much information and the investigators are definitely tight lipped. All we can do at this point is pray and wait until they give us more.”
The Sheriff’s Office announced Monday that investigators were searching for the Jetta that had been captured in surveillance footage near key areas in the LaMar case, and had the vehicle in their custody within 24 hours. However, investigators have yet to release details regarding the owner of the vehicle, and said Tuesday that they haven’t determined a person of interest yet.
“I’m glad they found the car, but I don’t know what the status is with tracking down or talking to the registered owner,” LaMar said. “I’d hope that the person is a suspect now or a person of interst. I don’t know if that’s the case, but I hope so, and that that person can provide info that leads to Sierra’s return.”
AMW's profile of the Sierra LaMar case is set to air Friday, May 11, at 9 p.m. on the Lifetime channel.
About 90 volunteers covered 14 search assignments around Morgan Hill on Wednesday, Klaas said. Those interested in attending an upcoming search for Sierra have a chance this Saturday, details are available .
For previous coverage of the Sierra LaMar case, refer to the Sierra LaMar Disappearance: Comprehensive Updates and Information page.